West Boca News is the best way to reach people in West Boca. We have reach, we’re growing, and we’re hyperlocal.
All of our plans include two Facebook posts a month. Every post gets a targeted boost with Facebook’s advertising system.
For advertisers who commit to six months we also include an article on the West Boca News website. If you commit to a year you get two articles. Every article gets posted on Facebook and Twitter and sent out to users who have subscribed to our daily e-mails.
We will also include select advertisers in our weekly e-mail newsletter with over 1800 subscribers.
There are a few questions you should ask yourself before deciding if advertising with West Boca News is right for you.
Are your customers mostly close to your location?
Think inside the box. Our audience is strong west of Military Trail and south of the Delray/Boca line. See the map below:
If your business is inside the box and mostly draws its customers from our area, then West Boca News can be very effective at reaching your potential customers. We have 14,000 Likes on Facebook and they’re almost all here. With other publications you’re paying to reach people who are too far away.
Advertising with us works best when we post “engaging” content on Facebook. If photos or videos can tell your story quickly and effectively, it will work. Restaurants are a great example as we can post photos or videos of your most popular dishes. Anything related to kids or animals is likely to do well. Clothing and jewelry are also good candidates.
Our Facebook following is two-thirds women, mostly age 25 and up.
Some people contact us to advertise something immediate. That is not a good fit with our advertising model. Our minimum package is three months and we discount our rates if you commit to a longer period.
Some advertisers are happy to be included in publications that feature their competition. But we think advertisers are happier when that doesn’t happen.
We have a very limited inventory. We’re starting with only 15 advertiser slots (later we may expand to 30). If you sign up with us, we will not sell another slot to any of your competitors. Of course we’ll have to discuss what counts as competition.
Please note that certain topics are already taken: Jewelry, real estate, personal injury law and criminal defense.
We reserve the right to reject any proposed ads at our complete discretion. For example we will not accept ads for online pornography or gambling websites.