Reflexology Coming to Loggers' Run

reflexology-loggers-run
West Boca News was in Loggers’ Run Plaza today and we saw that a new tenant is coming in between the post office and Monkey Joe’s.
Reflexology is:

an alternative medicine … involving … pressure to the feet, hands, or ears …. It is based on … a system of zones and reflex areas that … reflect an image of the body on the feet and hands ….

Like many types of alternative medicine, there are critics who doubt its effectiveness. West Boca News takes no position on that, and we don’t know whether this storefront will be an office for practicing reflexology or perhaps a store for related products. When we find out we will let our readers know.

Facebook Ads and Missing Zip Codes

Update: See bottom of this article.
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One effective technique for Facebook advertising is to target your ads by zip code. This helps to really narrow your audience to the groups you want to reach, and avoid wasting money on ads going to groups who are too far from your geographic market. If you’d like to learn more about using Facebook ads effecitively, the kevin david facebook ads ninja masterclass might be something you’d want to sign up for.
We’ve been using zip codes for ad targeting on Facebook for a while now. Recently we noticed an odd problem – certain zip codes are difficult or impossible to add to an ad campaign. We’ve had the same problem on the main interface and in Power Editor.
There are no matches found for zip code 33433, which is home to over 40,000 people in the wealthy community of Boca Raton, Florida. Our website aims to cover five zip codes in western Boca Raton. And, even if we add the word “Boca” in our search, it still doesn’t come up.
Nothing we’ve tried brings up this zip code now. We were able to add it in past ads and may be able to work around the problem using those past campaigns. But we suspect others are encountering similar problems with zip code targeting in Facebook ads.
We have had similar but less difficult problems with other zip codes. Zip code 33498 is another part of West Boca. It doesn’t show up if we only enter 33498 in the search box. On the other hand, if we add “Boca” to our search, it does come up now. A week ago it would not come up at all.
Have you had problems targeting your Facebook ads to certain zip codes? It might be worth speaking to a digital marketing agency los angeles or somewhere thats local to you to help get you on the right track again. It would also be great if you can let us know in the comments so we can all learn from eachothers mistakes together!
To learn more about the topic in general, see Search Engine Watch’s article about ad targeting on Facebook.
Update
In the comments below a reader said that he was able to find the 33433 zip code, and it did indeed start working for us. However, now we can’t get the 33431 zip code.
Zip code 33431 is a high-income zip code with roughly 18,000 people and includes the main campus of Florida Atlantic University (FAU).

Shadowood Adding Walgreens Outbuilding

shadowood-parking-lot
Shadowood Plaza, on the northeast corner of Glades and 441, has blocked off a huge section of the parking lot on the Glades Road side. With a little research we determined that they’re building a new “outbuilding” in the parking lot, close to Glades in front of where the Walgreens is now, and the building will house a new and larger Walgreens.
Here’s a part of the site plan from Shadowood property manager Terranova. The future outbuilding is highlighted by a yellow rectangle around it at the bottom of the image.
shadowood1
And here’s a close-up showing that portion of the picture, along with the current Walgreens. The blue arrow points to the text showing that they intend to open this new Walgreens in 2015. The yellow arrows point to the square footage of the new and old spaces, showing that the new one will have an additional 3500 square feet. That’s a 27% increase in size.
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It looks like the Shadowood parking lot will be getting a little crowded come 2015.

Work Continues at Palmetto Park Walmart

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Our last Walmart update was in early March. Since then we’ve noticed real progress. Below are three “comparison” photos showing what we saw today (above or left) and what we saw a month ago (below or right).

Top is April 14th. Bottom is March 6th.
Top is April 14th. Bottom is March 6th.

Left is today, right is March 6, of side closest to Palmetto.
Left is today, right is March 6, of side closest to Palmetto.

Left is today, right is March 6, of end farthest from Palmetto.
Left is today, right is March 6, of end farthest from Palmetto.

We still expect the Walmart to reopen in September, on the southeast corner of Palmetto Park Road and US-441.

Dunkin' Donuts Coming to Loggers' Run?

dunkindonuts
Not sure if we’ve ever had two dangling apostrophes in one headline before, but there’s always a first for anything.
A reader tipped us off that a Dunkin’ Donuts with a drive-thru may soon be added to the Shoppes at Loggers’ Run. It would be a new building in the parking lot near Wendy’s and Palmetto Park Road. It looks like they are looking for an additional tenant for the structure.
Here’s a video showing what to expect:

That’s one more place for the middle school kids to hang out in the afternoons. We’ve had some early reports that they’re excited for “the best donuts ever!” In addition the teachers and other staff will have easier access to coffee. They might need to make PE mandatory though.