Hobby Lobby Update and Michael's
West Boca News consulted with an industry insider about the soon-to-open Hobby Lobby in West Boca. It will be in West Boca Square, the plaza on the northwest corner of 441 and Palmetto, with Target, Burger King and Chili’s, replacing the Beall’s that closed this past summer.
We asked the insider (who preferred to remain anonymous) about the impact of Hobby Lobby on the Michael’s store in Somerset Shoppes (northeast corner of Glades and Lyons). She said the new Hobby Lobby will destroy that Michael’s for a few reasons.
First, the Hobby Lobby’s location will cut into nearly all of Michael’s customer base west of 441, as well as much of their business west of Lyons.
Second, the Hobby Lobby will be twice as large as the Michael’s store, so the selection will be better. Note that we previously reported the Hobby Lobby would be 78,000 square feet. We had that wrong. Hobby Lobby said in a press release that the store would be 52,000 square feet, which is still more than twice the size of the Michael’s. The property appraiser lists the building at 78,000 square feet so we’re not sure what’s happening with the extra space.
Third, the Hobby Lobby will be newer and that naturally draws customers. Our insider said she’s seen Hobby Lobby in other states and they do very well.
She did offer one caveat. Hobby Lobby has restricted hours, closed on Sundays and open only until 8 pm the rest of the week. She feels that will leave some business for Michael’s, but probably not enough to survive.
West Boca News thinks there are two other challenges for Hobby Lobby that may help Michael’s survive. Michael’s has been in that location for a while and has some local customer loyalty to rely on. Meanwhile Hobby Lobby has had some rough spots recently with the Jewish community and with political liberals over their Obamacare lawsuit. Both are substantial parts of the West Boca market.