Elon Musk: Tesla Terawatt Tale

Elon Musk mentioned plans to expand annual Tesla battery production to 1 or 2 terawatt-hours. This bit of the presentation was ignored by nearly all media coverage, but it represents yet another example of bold thinking in Musk’s companies.

Responding to a retail investor question about the upcoming battery and powertrain investor presentation, Musk said:

For battery day, we’re going to do a comprehensive review of cell chemistry module and pack architecture. And a manufacturing plan that has a clear roadmap to a terawatt hour per year. The time for this is probably is about six months like maybe February or March next year. Show and tell.

Tesla investor call, roughly 25 minutes in https://edge.media-server.com/mmc/p/ao8x4poq

Later in the call responding to a question about battery sourcing, Musk went a bit further:

To some degree Battery Day will be kind of like a Master Plan Part 3 … How do we get from kind of in the tens of gigawatt hours per year to multiple terawatt hours per year. … That’s a pretty giant scale increase, increase of sort of roughly 100. Like if we’re at … 30 to 35 [gigawatt-hours] or something like that. And how do we get to like 2 terawatt hours a year? Which is like two orders of magnitude increase.

In order to really make a fundamental shift in the world’s energy usage and really transform things to a sustainable energy future, if you’re not in the terawatt-hour range … it’s a nice news story, but it’s not fundamentally changing the energy equation.

Roughly 49 minutes into the call

Even for those who closely follow Tesla, this is an audacious idea, simply stunning.

Tesla is planning not just to double or triple its battery production, and not just increase it by a ten times, but they’re aiming to produce more than 50 times as much battery storage, presumably in a short time frame.

Total global production capacity of these kind of batteries is less than 300 gigawatt-hours per year. It is growing fast already with projections that it may increase to a terawatt-hour a year by sometime in 2023 or 2024. Tesla appears to be shooting to produce double that much fairly soon.

A terawatt-hour is 1000 gigawatt-hours. A gigawatt-hour is 1000 megawatt-hours. A megawatt-hour is 1000 kilowatt-hours (kWh). The Tesla Model S 100D has a battery capacity of 100 kWh, while the standard range Model 3 has 50 kWh. So a terawatt-hour would be enough for 10 million high-end Model S cars or 20 million Model 3 cars a year.

Recently Tesla acquired a battery company called Maxwell Technologies. Their “dry cell chemistry” approach may allow Tesla to both reduce the cost per kWh of battery production, increase production volume, and increase energy density. In other words they would be making more batteries which hold more charge, and it would cost less to do so.

There has been a lot of talk in the media about Tesla facing increased competition from traditional carmakers offering new electric vehicles. This misses one of the biggest challenges those carmakers face – getting adequate batteries at a reasonable cost.

This also ignores a large second purpose Tesla has for its battery production – energy storage. Tesla is not just a car company. They sell Powerwall for homes and Powerpack for companies and utilities.

The Powerwall 2 stores 13.5 kWh. Powerpack 2 stores 210 kWh.

Projects like the Hornsdale battery will become easier and cheaper to build, making them even more profitable.


Update: Musk responded to a tweet about this.

Fitting with the comments in this article before he said that, an important purpose of producing terawatt-hours worth of batteries is for stationary storage like Powerwall and Powerpack installations.


So while Wall Street analysts focus on quarterly numbers, long term investors see huge growth for Tesla in the not too distant future in both cars and energy, along with positive environmental change for the world.

*Warren Redlich is the admin of an Elon Musk fan club group on Facebook and is long Tesla.

Tesla and Misleading Media Myths

Those who follow Tesla in the news face an ongoing barraging of misleading information in the mainstream media about the company and its competition. One of the most prominent myths lately is that Tesla faces a demand problem. This is absurd.

This just reared its ugly head yet again with yesterday’s Washington Post article. Another in a long line of hit pieces on Tesla, this one repeated the nonsense that Tesla suffers from demand problems: “demand from Chinese and European consumers hasn’t materialized as planned.”

Meanwhile author Faiz Siddiqui trumpets the “well-reviewed” electric SUVs from Jaguar and Audi, as well as “mass market” EVs like the Chevy Bolt and Nissan Leaf. Siddiqui failed to notice the stunning lack of demand for these cars.

I was curious to see how they’re doing, and started by checking with my nearest Jaguar dealer, which is in Fort Lauderdale.

They have an inventory of 26 I-Pace vehicles. That’s in just one dealership. There’s another 15 sitting in Palm Beach and more in Miami, Naples, Fort Myers, Orlando and so on, all within 200 miles of West Boca.

By comparison, I looked on the Tesla website to check Model X inventory. There are exactly ZERO vehicles in inventory within 200 miles of my home zip code.

Tesla sold 1375 of the Model X in May. That’s more than Jaguar sold of the I-Pace so far this year (data from InsideEVs). Jaguar has so many I-Paces in inventory it suggests they can’t sell them.

I also checked the Chevy Bolt. We have a Chevy dealership only a few miles from our house. It’s not pretty.

They’re offering massive discounts on the Bolt. Why? Because no one is buying them. The Nissan Leaf is such a dud our local dealership in Coral Springs doesn’t appear to be selling them. I can’t find it on their website.

The real demand story in the electric vehicle market is that EVs from other brands do face a demand problem.

We’ve written about Tesla before and the coming transportation revolution. The EVs from most car companies are well behind Tesla on the technological front, especially when it comes to self-driving features, but also on performance, range, and more.

Siddiqui also writes:

Tesla’s competition will accelerate as automakers including Volkswagen, Porsche, BMW, Volvo and Mercedes-Benz begin to unveil their premium electric vehicles in coming months, buoyed by the known quantity of their brands, existing manufacturing expertise and huge dealership networks.

Starting with the Volkswagen brand is odd after the huge hit the brand took from their diesel scandal. Porsche does not have a “huge dealership network” with fewer than 190 dealers in the US. It’s far from clear why a dealership network is a plus in the modern world. Tesla’s network of over 1500 charging stations is far more important for those buying electric cars.

The vaunted manufacturing expertise of these companies is focused on internal combustion engines. Tesla has far more expertise with electric vehicles.

Getting back to demand, Tesla has sold 57,000 cars in the US through May, more than twice as many cars as Porsche’s 25,000 and also more than Volvo’s 40,000. Globally Tesla sold more cars than either Porsche or Jaguar in the first quarter of 2019. The Model 3 is easily outselling gas powered competitors from BMW, Mercedes and others, and the second quarter is projected to be far bigger for Tesla than the first quarter.

The biggest hurdle for Tesla is battery production as Elon Musk himself recently noted. They’re working on it and it sounds like they’re making progress. This is also a problem for other car companies trying to make electric vehicles. They have to get batteries too, and unlike Tesla they don’t make their own. Oddly the media rarely talks about how difficult and expensive it is for other companies to get batteries for their EVs.

Most likely the media will continue to attack Tesla and spread FUD – fear, uncertainty and doubt. But EV buyers have already figured them out, and investors won’t be far behind.

Disclosure: The author owns stock directly in Tesla and Honda, and effectively in most car companies through equity mutual funds. He also owns a VW sedan.

A Transportation Revolution is Coming to West Boca and the World

This post was motivated in part by a conversation the other night with a junior at West Boca High.

Our world has changed dramatically over the last hundred years or so. It’s already visible in West Boca and the changes are accelerating. For one take on all the changes and the coming artificial intelligence revolution see this great blog post on Wait But Why.

Imagine taking a time machine back to 1750 … When you get there, you retrieve a dude, bring him to 2015, and then walk him around and watch him react to everything …

This experience for him wouldn’t be surprising or shocking or even mind-blowing — those words aren’t big enough. He might actually die. …

Because of the Law of Accelerating Returns … the 21st century will achieve 1,000 times the progress of the 20th century. If … correct, then we may be as blown away by 2030 as our 1750 guy was by 2015

One piece of this change has already started happening with Uber and Lyft changing how we get places. Cars that drive themselves are becoming reality. But that’s just the beginning.

There’s a 2016 report from McKinsey on autonomous cars that gives some idea of what’s coming, though it may underestimate the speed of these changes.

Once technological and regulatory issues have been resolved, up to 15 percent of new cars sold in 2030 could be fully autonomous.

Companies like Tesla and Google subsidiary Waymo are pushing hard toward fully autonomous cars. They may only be a few years away. Combine this with the Uber/Lyft ridesharing model as Tesla plans to do, and the cost of a ride drops by 50% or more because you no longer have to pay the driver. There are other potential savings including reduced insurance costs and lower operating costs for electric vehicles.

But that’s only part of the transportation revolution. Along with Tesla, Elon Musk is also pursuing another radical change through tunnels The Boring Company. There are two big ideas in this. For local transport within a metropolitan area they’re pursuing Loop:

Loop is a high-speed underground public transportation system in which passengers are transported on autonomous electric skates traveling at 125-150 miles per hour. Electric skates will carry between 8 and 16 passengers (mass transit), or a single passenger vehicle.

For longer distances such as trips between cities they’re talking about Hyperloop:

Hyperloop is an ultra high-speed underground public transportation system in which passengers are transported on autonomous electric pods traveling at 600+ miles per hour in a pressurized cabin. Similar to Loop, Hyperloop pods will transport between 8 and 16 passengers (mass transit), or a single passenger vehicle.

Musk and his Boring partner Steve Davis discussed what they’re doing in an hour long session this past May:

There’s a good summary of that on GeekWire.

On a local level picture a typical metropolitan area like South Florida with several tunnels. A couple of them run north to south from Miami to Jupiter and several run east to west such as underneath Glades Road in Boca, Atlantic in Delray, and Hillsboro south of the county line. The vast majority of residents live and work within a few miles of a tunnel. You can get where you want to go with a short and inexpensive rideshare from home, a high speed loop ride, and another short walk or rideshare to your destination. You go from your home in West Boca to the American Airlines Arena in 30 minutes for $10. You can go to Mizner Park or the beach in 10 minutes for $6. Add Hyperloop to this story and you get to DisneyWorld or UF in 30 minutes for $25. New York City is a 2 hour ride for maybe $60. If you really get into it SpaceX may deliver travel to anywhere in the world in under an hour.

This may be only 20 years away. Many people will decide not to bother owning a car, saving thousands of dollars a year. This frees up a lot of money for consumer spending in other areas, and it will impact existing industries.

From an investor perspective many car companies and airlines will collapse. BMW and Mercedes sedan sales are already starting to go down due to Tesla’s rise. We already see a lot of this in and near West Boca with a Tesla store in Town Center Mall and a large Tesla charging area at Delray Marketplace.

New Tesla charging station at Delray Marketplace; image from https://www.teslaownersflorida.org/Public-News/6353657

Some car companies will manage to join the electric revolution, but others will fail. Autonomous tractor-trailers like the Tesla Semi could deliver a death blow to conventional truck manufacturers and the rail industry, all while lowering the cost of consumer goods. Car insurance companies will be toast as rideshare companies self-insure. Reduced car accident deaths will increase life expectancy. Miami may become tolerable.

The shift to electric transportation will dramatically reduce demand for oil. According to the US Energy Information Administration 71% of US oil consumption goes to gasoline and diesel for cars, trucks, trains and boats. The price of oil will plummet, taking oil companies down. Millions of jobs in the US will vanish, and the same for millions more overseas.

Some of the effects are harder to see. Parking garages will become unnecessary as riders are dropped off by the rideshare. Plazas like Mizner Park and Promenade could replace their parking structures with apartments or more shops. The parking nightmares at Westwinds and Delray Marketplace would be over.

Individual and family housing decisions might change. Some might choose to live near a tunnel for convenience, but it also becomes easier to live out in the sticks. New homes won’t need garages – though many of us use garages for storage rather than cars.

As these changes take place, capital will be freed up along with consumer dollars that can open up new markets, industries and job creation that are very hard to predict.

How do you think this might play out? Let us know in the comments.

Warren Redlich, the author of this blog, is an investor in Tesla, along with other companies (such as Honda) that might be affected by these projections.